Wrote a sales-style landing page for seasonal BeautyBox. I blended storytelling and strategy to drive conversions to quarterly subscriptions.
Project: BeautyBox Subscription Landing Page
Role: Copywriter and Messaging Strategist
Type: Sales Page for Product Subscription
About the Project:
Client needed a high-converting landing page to promote their quarterly BeautyBox subscription, a curated, limited-quantity box offering full-size beauty products for a low cost. The goal was to position the offer as irresistible for new and returning customers, while clearly explaining the subscription process and benefits.
What I Delivered:
Hook-driven headline and subheadline to highlight value and urgency
Structured “How It Works” section to simplify the subscription process
Clear benefit blocks (free shipping, early access, promo codes) to drive action
Strategic placement of multiple CTAs to capture interest at every scroll
Conversion-focused copy aligned with brand tone: smart, warm, and energetic