Project: Customer Newsletter – Packaging Delay + Perks Reminder
Role: Copywriter | Messaging Strategist
Type: Email Newsletter | Sales Field Communication

About the Project:
When the client ran out of branded shipping boxes due to demand, I communicated the issue in the monthly newsletter, explaining with clarity and optimism, framing it as a sign of product love, not a problem. I paired this update with timely product positioning, a reminder about subscription benefits, and a tone that felt warm, upbeat, and on-brand.

What I Delivered:

• Creative messaging pivot to positively address a fulfillment issue

• Clear, conversational copy to maintain customer trust and enthusiasm

• Seamless integration of product promotions and perk reminders

• Brand-consistent language and visual hierarchy for strong engagement