Ghostwrote a leadership article announcing a major strategic shift at Younique, positioning the change with clarity, optimism, and brand-aligned transparency.

Project: Executive Message – LinkedIn Thought Leadership Article
Role: Ghostwriter | Messaging Strategist
Type: Executive Communication | Brand Transparency
Platform: LinkedIn (Company/Leadership Post)

About the Project:
Younique underwent a significant internal restructuring to better align its business model with long-term field growth. I was tasked with ghostwriting an article that would serve as both a public announcement and a reassurance to the brand’s field leaders and customers. The goal was to strike a tone of clarity, strategy, and optimism, while reinforcing trust in leadership.

What I Delivered:

  • Executive-level thought leadership ghostwriting

  • Framing of a corporate restructure as a strategic next step

  • Transparent, empathetic tone aligned with brand voice

  • Structured flow from context → impact → forward-looking vision

  • LinkedIn-friendly formatting for clarity and engagement

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