Created a value-first, education-driven email to support a skincare promotion, empowering the sales field to sell naturally by understanding benefits and meeting real customer needs.
Project: Monthly Sales Education Email – Skincare Set Focus
Role: Copywriter | Strategy Contributor
Type: Sales Education Email | Internal Marketing
About the Project:
To support a skincare set promotion, I proposed and developed a monthly educational email series designed to add depth and value for the sales team. Each email subtly aligned with that month’s promotion, helping sales team members to understand the “why” behind the product/promotion and how to naturally position it to customers through questions, benefits, and everyday conversations.
What I Delivered:
Educational email copy aligned to a monthly promo
Messaging designed to increase confidence and product knowledge
Strategic structure: value first, soft sell second
Clear tone that felt empowering, never pushy
Template intended to be repeated and scaled across promotions